Content Marketing

August 1st, 2017   /     /   1 Comment

Why travel agents should have a blog

The majority of travellers make their travel plans online - let alone their bookings. In an online world where you are no longer just competing with the travel agency next door, but also with the one on the other side of the world, it's important to invest in a long term strategy that brings the right type […]

July 25th, 2017   /     /   Leave a comment

Why hotels should have a blog

In 2017 most hostels have beautiful responsive websites, filled with gorgeous copy, branding and sometimes even videos. What I see very little of, are hotel keeping a blog as a marketing platform for their hotel. This is a missed opportunity as it is a low cost way of marketing, strengthening your positioning and branding as […]

September 14th, 2015   /     /   1 Comment

Why tourism boards need to get on the 360° video trend

Game developers, YouTubers, techies and even the porn industry have accepted its power: 360° videos (often on Virtual Reality devices like Oculus Rift). But so far the examples of travel brands and tourism boards using the ground breaking technology are few and far in between. Brands like Marriot, British Columbia and Thomas Cook have been […]