The Explorista Blog

August 1st, 2017   /     /   Leave a comment

5 compelling reasons you should be working with travel influencers

Did you know that 71% of consumers are more likely to make a purchase based on a social media reference*? Influencer marketing is already a big part of most marketeers strategies, but there are many myths and misconceptions about influencer marketing. Many travel companies and hotels refuse to work with influencers because they don't know the benefits, […]

August 1st, 2017   /     /   1 Comment

Why travel agents should have a blog

The majority of travellers make their travel plans online - let alone their bookings. In an online world where you are no longer just competing with the travel agency next door, but also with the one on the other side of the world, it's important to invest in a long term strategy that brings the right type […]

July 25th, 2017   /     /   Leave a comment

Why hotels should have a blog

In 2017 most hostels have beautiful responsive websites, filled with gorgeous copy, branding and sometimes even videos. What I see very little of, are hotel keeping a blog as a marketing platform for their hotel. This is a missed opportunity as it is a low cost way of marketing, strengthening your positioning and branding as […]

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